Tuesday, December 7, 2010

Google Editions and read anyplace electronic books can win over readers

Read anyplace with Google Editions electronic books

By the end of 2010, e-book lovers will have a new reason to be happy: Google Editions. Based on the Wall Street Journal, lawful and technical problems prevented Editions from getting off the ground this summer. However those roadblocks have been swept away. Not Google Editions appears ready to challenge Amazon.com’s Kindle with a "read anywhere" e-book format.

Mixing Google Editions and impartial booksellers together

By the end of the first quarter, Google Editions is expected to release nationally after making alliances with many independent booksellers. It will appear within the U.S. before New Year's Day too. The Google product management director Scott Dougal said that many publishers said they have been "exchanging files" with Google. Google Editions must be close to launching due to these signs.

E-books aren't the only thing

About 65 percent of the e-book industry is held by Amazon.com which is really very different from the e-book Google Editions will use. It does not matter where a consumer buys Google Editions. It will nevertheless tie to a person's Google account after being bought. It doesn't matter if the consumer is intending to use a desktop, laptop, tablet or smartphone to access the e-books. All that is really needed is some kind of web browser.

Any Kindle software could be used to read Amazon.com books, which is nice. However, the Amazon.com store is mostly the only place where books can be purchased. Some free titles are available from outside sources.

Share for independent bookseller’s presently not yet determined

Getting compensation can be the determining factor as to which impartial booksellers work with Google Editions. Google does not know yet what revenue percentage will be offered. The corporations participating in Google Editions has yet to be released, reports the Wall Street Journal. The American Booksellers Association explained though that over 200 independent booksellers are planning to participate in the U.S. Google may be able to win the electronic book field if major booksellers like Barnes & Noble were willing to participate in Google Editions.

Citations

Wall Street Journal

online.wsj.com/article/SB10001424052748704369304575632602305759466.html?mod=WSJ_hp_LEFTTopStories



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