The Bavarian Motor Works logo not too long ago made an unforgettable appearance to a German movie theater audience. The screening of a brand new BMW ad featured a display of flash projection technology. People of the audience could see the Bavarian Motor Works emblem with their eyes closed after viewing the ad. Audience members interviewed after the show were excited, but the stunt raises questions about whether the technique is safe, or even legal. In either case you know the company took out a huge pay day loan to have a thing like this done.
Logo for BMW projected
The BMW logo has gone where no logo has gone before. Digital cameras use flash projection technology in them. In order to stamp the BMW logo into brains of viewers, this same technology was used. Just as an image of the sun is imprinted on the retina after you've seen it for an instance, the BMW logo was too. For a brief moment seems like to be projected on the back of the eyelids after they’re closed. At the German movie theater, a large studio flash unit called a Profoto Pro-7B was behind the screen. There was then made a stencil of a BMW logo. It was in front of the flash as it went.
Commercial from BMW
People had projections into their retinas of the BMW logo during an ad for BMW motorcycles. Superbike world champion Ruben Xaus was in the commercial. The afterimage of the BMW brand will "literally get inside people's heads" according to producers. It is called a "harmless photo flash" though. In the ad Xaus says "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Perhaps it’s your dream too. It’s in you.” The BMW logo is projected to the audience here. Then the audiences notices nothing unusual. It is just a flash. Then Xaus explains, “Close your eyes and you also will see it.”
Reaction to BMW logo flash
Audience members were impressed, despite being guinea pigs for an overtly subliminal marketing technique. Others question the safety of having a BMW logo burned into the retinas at the films. The Profoto Pro07B flash only lasts from 1/3,000 to 1/400 of a second, but it cranks out intensely bright light. Eyesight could be hurt when looking at the sun though. Even if it just for a second, the damage is still done. Also, seizures are caused by brief, bright flashes of light like that.
BMW logo flash projection
youtube.com/watch?v=GR_vDq2iXJ4
Information from
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
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