Google algorithm modification has profound impact on web publishing

The Google algorithm modification on Feb. 25 had an immediate and significant impact on the internet publishing industry. Every aspect of the online publishing industry was affected. For better or worse, jobs, share prices, income and traffic volume for content companies changed along with the algorithm. About $1 billion in annual revenues in among content providers could possibly be redistributed by Google’s algorithm modification, which was made to give high quality content a far better chance of being found. Article source – Google algorithm change has profound impact on web publishing by MoneyBlogNewz.

Better content required from Google

Google’s search quality has not been that good in the past year with all the content material available on the internet. Lots of people have told Google lately to do something about this. The search quality needs to be better. As soon as Google made this quick algorithm change, the content material farms got published and in-depth reports that have analysis in them were rewarded just as Google planned them to. Traffic and income surged for sites with original quality content. This was bad news for some websites though. Any sites there to get traffic in by luring in individuals ended up losing. Google reports that 11.8 percent of search queries were noticeably changed due to this. The 12 million Google searches in Jan were what comScore used as a web marketing research business to determine how the algorithm modification would impact searches. It said 1.4 billion searches this month would be affected by this.

Not helping content farms at all

There was a 5 to 50 percent increase in traffic to the Internet Publishers Association's site a day after Google's algorithm change. According to web metrics firm Sistrix, content material farms specializing in so-called “click bait” took a huge hit. Yahoo's Association Content, Ezinearticles.com, Wisegeek.com and Mahalo.com are all websites that got hit. There was a drop in traffic of over 75 percent at these websites. Ten percent of Mahalo.com workers were terminated. This is what it did last week because of this modification. Demand Media, widely criticized as a content farm, was apparently saved by a mix of quality and click bait. The Google algorithm modification actually ended up helping Demand Media even though the eHow.com stock that just had a $1.7 billion IPO went down. Other Demand Media online websites such as AnswerBag.com and Trails.com suffered.

Traffic hits on Google

Google’s algorithm modification rocked the internet publishing industry as the top listing on a search engine results page can expect to harvest 20 percent to 30 percent of the traffic. When second and 3rd, that amount is even less. It’s closer to between 5 and 10 percent of traffic. Outcomes on the page other than that get almost nothing. It is at about 1 percent. It’s harmful to a business to get to the second page. It gets hardly any hits. Google algorithms now tend to follow the Personal Blocklist on its Chrome browser. This allows users to block any web sites that seem offensive to them. About 84 percent of Chrome user block list sites were demoted due to the algorithm modification even though Google does not use the Personal Blocklist data.

Information from

CNN

money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm

CNN Money

money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm” target=”_blank

Adweek

adweek.com/aw/content_display/news/e3i0fcd39a826b5c1cd3b13fba6c2a9dfba” target=”_blank

International Business Times

ibtimes.com/articles/116434/20110225/demand-media-google-algorithms-content-farms.htm

Sistrix

sistrix.com/blog/985-google-farmer-update-quest-for-quality.html

Google blog

googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html