Friday, July 10, 2009

Girls Love Lisa Frank | Cute Animals, Rainbow Marketing

Gotta cuddle ‘em all

Lisa Frank erasers

It has been said that women are the primary spenders in industrialized society. While this is certainly debatable, the Mirror Online recently referenced a study that indicated that women spend approximately eight years of their lives shopping. Sometimes it takes payday loans and other unsecured loans to stay on top of a family’s needs, but wise budgeting is the tried and true method to stay on top of things.

What about girls?

As any father knows, there are few things little girls love more than cute animals. Fantasy illuminated by a shining rainbow of glitter is an important part of their lives, and there will be lots of shopping involved in feeding that fantasy. Since 1979, Lisa Frank has been on the minds of girls and the checkbooks of parents.

From stickers to everything girly

Lisa Frank, an American children’s artist, founded Lisa Frank Incorporated in Tucson, Arizona in 1979. Early success came from a line of stickers for girls. Today, the bulk of products that bear her designs are school supplies, but most anything a girl could want in her bedroom or on her body has been covered with Frank’s visions of rainbow animal cuteness. There’s even a quarterly magazine. ... click here to read the rest of the article titled "Girls Love Lisa Frank | Cute Animals, Rainbow Marketing"

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